Thursday, December 18, 2008

CBS buys Fender and player modifications

After CBS bought the Fender companies in 1965, rosewood fretboards were no longer slabs of rosewood with a flat bottom glued onto a maple neck (with a corresponding flat top for the fretboard). They were curved pieces of rosewood glued onto a maple neck of the corresponding curvature at the contact point. During that time the older "clay"-style dots were replaced by pearloid shell position markers. This was done to save money (ie. these new necks would use less rosewood than the original 1959 ones).

Many artists discovered that the three-way pick-up selector could be lodged in between settings (often using objects such as matchsticks to wedge it in position) for further tonal variety, resulting in a 'quacky' sound when two pickups are combined. Hendrix would also move the switch across the settings while sustaining a note, creating a characteristic 'wobbly' sound. Since 1977, Stratocasters have been fitted with a five-way switch to make such switching more stable. Other subtle changes were also made to the guitars over the years, but the basic shape and features of the Strat have remained unchanged. In the 1970s and 1980s, some guitarists began modifying their Stratocasters with humbucking pickups, especially in the bridge position, to create what became known as a Fat Strat. This was intended to provide a thicker tone preferred in the heavier styles of hard rock and heavy metal. The popularity of this modification grew and eventually, Fender began manufacturing models with a bridge humbucker option (HSS), denoted and separated from the original triple single coil by the title of "Fat Strat", as a reference to the humbucker's distinct sound, as well as models with dual humbuckers (HH), better known as "Double Fat Strats". Fender also started making Stratocaster pickguards specially designed for guitar bodies routed to accommodate the popular superstrat configuration of two humbuckers and central-position single-coil pickup (HSH).

Since 1998, many high-end US-made Fender Stratocasters such as the American Deluxe, American, Hot Rodded American, American Special and American Standard series came with an HSH pickup rout instead of a "swimming pool" (or "bath tub") cavity to increase the total amount of wood that actually can resonate, producing a more complex tone. This allows players to modify their pickups to the most often see after-market configurations without re-routing or cutting into their guitar’s body.

Players perceived a loss of the initial high quality of Fender guitars after the company was taken over by CBS in 1965. As a result, the late-'60s Stratocasters with the large "CBS" headstock and (from the mid 70s) the 3-bolt necked models (instead of the conventional 4 bolts) with the "Bullet" truss-rod and the MicroTilt adjustment system fell out of fashion (although some new models with 4-bolt necks retained the MicroTilt system that was native to the 3-bolt necks, like the Strat Plus, the flagship American Standard Stratocaster and, what's now known as the American Deluxe Stratocaster) and added a new BiFlex truss-rod system, which adjusts the neck curvature in two directions, convex and concave, as well as locking security StrapLock Ready strap buttons made by Schaller on guitars produced after 1982/83. However, many blues-influenced artists of the late '60s soon adopted the Stratocaster as their main instrument, reviving the guitar's popularity. Also, so-called 'pre-CBS' Stratocasters are, accordingly, extremely sought-after and expensive due to the huge difference in quality even compared with contemporary post-CBS models. In recent times, some Stratocasters manufactured from 1954 to 1958 have sold for more than US$175,000. Many now reside in Japan, cached away as collectible pieces of Americana.

After a peak in the 1970s, driven by the use of several high profile players another lull occurred in the early 1980s. During that time, CBS-Fender cut costs by deleting features from the standard Stratocaster line, despite a blues revival that featured Strat players such as Stevie Ray Vaughan, Robert Cray and Buddy Guy in their choice of the Stratocaster as a primary blues-rock guitar).

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